EGN Cross Functional Event

Date/Time: 01/23/25

from 04.00pm - 05.00pm

Virtual

Once upon a time in marketing....an introduction to storytelling and its importance to your business

Storytelling is is a foundational marketing tool that enhances emotional connections, differentiates brands, builds trust, creates memorable messages, and drives consumer action. Incorporating storytelling into marketing strategies can significantly improve engagement and foster lasting relationships with customers. This session will give an introduction to how storytelling works, with practical tips on how to start your storytelling journey

About the speaker: Carl Geraghty

Carl Geraghty has over 20 years of experience in customer insights projects across B2B and B2C channels, employing various methodologies like branding, customer experience, segmentation, and ethnography. He has conducted projects in diverse markets globally, including the UK, USA, Singapore, China, and Brazil.

Agenda:
04.00 PM: EGN introduction
04.05 PM: Presentation by the speaker
04.45 PM: Q & A session
05.00 PM: Meeting end

About EGN Singapore
As A Business Networking Organization, Our Main Value Proposition Is In The Creation Of Authentic Business Relationships Via Networking Events And Peer Group Meetings. The Business Successes Garnered From The Networking Opportunities Created Have Been Invaluable To Our More Than 600+ Members Across Singapore.

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