EGN Cross Functional Event
Date/Time: 11/19/24
from 04.00pm - 05.00pm
Virtual
Cultural insights & Ethnography
Carl Geraghty is one of the most experienced brand strategists in the region, through consultancies with clients in a diversity of sectors, targeting a wide range of customer segments and personas, for over twenty years.
He helps brands use cultural insights to inform strategic business decision making, and to understand trends before they are trends.
Ethnography is a powerful research method that allows us to gain deep insights into different cultures and societies and develop cultural insights. It involves immersing oneself in a particular community or group, observing their behaviors, beliefs, and practices, and engaging in conversations with individuals to understand their perspectives. Carl will take you through the fundamentals of cultural insights and how developing this core skill could benefit your business.
Agenda
4.00 PM: EGN introduction
4.05 PM: Presentation by Carl Geraghty
4.45 PM: Q & A session
5.00 PM: Meeting end
About EGN Singapore
As A Business Networking Organization, Our Main Value Proposition Is In The Creation Of Authentic Business Relationships Via Networking Events And Peer Group Meetings. The Business Successes Garnered From The Networking Opportunities Created Have Been Invaluable To Our More Than 600+ Members Across Singapore.
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