Unveiling the Secrets Behind Our Astounding 60% Growth in 2023
🔍 The Mystery Unraveled: EGN's Phenomenal Success Story 🚀
As we reflect on an exceptional 2023, we're thrilled to share the strategies and insights that drove EGN's remarkable 60% growth in Singapore, Indonesia, and Malaysia. Our story is a blend of innovative strategy, unwavering dedication, team work and the strength of authentic connections.
The Strategy Unfolded: A New Marketing Paradigm in a Post-Covid World
This year, we embarked on a transformative journey in our marketing approach. Moving away from traditional online advertising, we focused on SEO and content development, aligning our strategy with the fast-paced, post-Covid world. This shift towards thought leadership and knowledge sharing is not only in sync with EGN's values but also caters to the evolving needs of our community. Our members have benefited from this approach, as it emphasizes service over selling and engages them with valuable, relevant content.
The Art of Customer Centricity and Member Retention: Listening and Adapting
At the core of our success is our deep commitment to our members. We've actively sought their feedback, using detailed satisfaction surveys after each event and meeting in 2023. This feedback has driven us to adapt our meeting formats to better suit our members' changing lifestyles, offering diverse options like monthly two-hour sessions, evening, and Saturday morning meetings.
Thought Leadership and Being of Service: Elevating Our Community
Our growth is also a reflection of our commitment to thought leadership and service. We've encouraged our senior team to engage in thought leadership through blogs, articles, and LinkedIn posts. This effort has led to recognition of two of our team members as LinkedIn Top Voices. We remain dedicated to sharing our knowledge and insights, fostering a culture of mutual growth and support.
A Collective Journey of High Performance and Resilience: The Coaching Edge
Our transformation into a high-performing team is greatly attributed to embracing a coaching culture. Supported by Dona, an ICF coach, and Nick, a CCMC trained by coaching legends like John Mattone the coach of Steve Jobs and Marshall Goldsmith, word’s #1 Executive Coach, this shift has led to significant team performance and engagement as well as improvements and organizational success.
The Power of Authentic Connections: Member-Driven Social Engagement
Our growth is significantly enhanced by the power of authentic, member-driven connections. We have over 30 organic social groups, covering a range of interests, all initiated and led by our members. These groups extend beyond professional networking, fostering personal relationships and shared experiences.
As we move into 2024, we are excited to continue our journey, driven by our mission of 'Making Each Other Better' and a commitment to innovation and collaboration.
If you're looking to take your leadership to the next level, join our community of peers today as we empower each other to become better leaders.