EGN Cross Functional Event
Date/Time: 11/5/24
from 09.00am - 10.00am
Virtual
Strategic Marketing - how to laser-focus marketing priorities and develop successful execution plans
"Ads" is the first thing that comes to many people's minds when they think about marketing. At the core, however, there's a much broader, strategic component to marketing. The vast majority of marketing leadership's time, for example, should be focused on questions such as :
What is Marketing's area of focus (products, markets)? What user insights / empirical data am I basing my decisions off of?
What's my marketing plan for this product / market? Who are my target users, and the best way to reach them?
What's my measurement plan to justify marketing investment and value-add to company goals?
The ability to tie these strategic decisions together to formulate a cohesive marketing plan is key in today's insights/data-driven world. We'll deep-dive into each in today's session.
About the speaker: Vincent Xu
Vincent currently serves as CEO of TalentGeist, a Career Development platform helping professionals land their dream job & succeed in the Tech industry. Previously, he co-founded deep-tech startup AetherIoT, taking the company from 0 to US$100K+ in revenue in under-2 years and winning mega-clients such as L'Oreal, Petrobras, Singapore PUB, and more. Before his startup life, Vincent worked at Google, where he led the Android business and scaled initiatives such as the iconic Android One Program from 0 to 30M+ users.
Vincent is a Forbes 30-under-30 alumni and graduated with honours from Columbia University in New York City.
Agenda:
09.00 AM: EGN introduction
09.05 AM: Presentation by the speaker
09.45 AM: Q & A session
10.00 AM: Meeting end
About EGN Singapore
As A Business Networking Organization, Our Main Value Proposition Is In The Creation Of Authentic Business Relationships Via Networking Events And Peer Group Meetings. The Business Successes Garnered From The Networking Opportunities Created Have Been Invaluable To Our More Than 600+ Members Across Singapore.
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