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Overcoming C-level bias. How it affects decision-making and impacts on marketing

  • The Executive Centre Singapore Level 37, Meeting room 37 A & B 10 Collyer Quay Singapore, 049315 Singapore (map)

Marketing Leaders, Singapore

Date/Time: 08/03/2023

from 08.00am - 12.00pm

The Executive Centre Singapore Level 37, Meeting room 37 A & B, Ocean Financial Centre, Collyer Quay, 049315

Overcoming C-level bias. How it affects decision-making and impacts on marketing

C-level bias can significantly impact decision-making processes and have far-reaching effects on marketing strategies. The biases and preconceptions of top-level executives can shape their perceptions, preferences, and choices, potentially leading to biased or limited viewpoints. Such bias may result in marketing strategies that fail to resonate with target audiences, miss opportunities, or overlook emerging trends.

Overcoming C-level bias requires a concerted effort to foster a more inclusive decision-making environment. Strategies like promoting diversity, utilizing data-driven insights, encouraging open dialogue, and aligning marketing goals with overall business objectives can help mitigate the impact of bias. By addressing C-level bias, marketing leaders can drive more effective and customer-centric strategies that deliver superior results

What we will discuss:

a) Uncovering the influence of C-level bias: Exploring the various ways C-level bias can manifest in decision-making processes, such as personal preferences, past experiences, and organizational culture, and understanding how it can impact marketing strategies and outcomes.

b) Strategies for overcoming C-level bias: Discuss practical approaches and frameworks that marketing leaders can employ to overcome C-level bias, including fostering diversity and inclusion, promoting open dialogue and dissenting opinions, implementing structured decision-making processes, and utilizing data-driven insights.

c) Strategic alignment of marketing budgets: Discuss the importance of aligning marketing budgets with overall business goals, marketing objectives, and customer needs, and exploring methods to ensure the optimal allocation of resources across different marketing initiatives.

Agenda (SG Time):
08:00 AM: Networking
08:30 AM: Announcements EGN & Welcome new members
08:45 AM: Member Advisory Board (TBC)
10:00 AM: Break
10:15 AM: Topic of the day
10:20 AM: 3 break out topics to discuss in groups & share backs
11:55 AM: Future peer meetings and closing

About EGN Singapore
As A Business Networking Organization, Our Main Value Proposition Is In The Creation Of Authentic Business Relationships Via Networking Events And Peer Group Meetings. The Business Successes Garnered From The Networking Opportunities Created Have Been Invaluable To Our More Than 600+ Members Across Singapore.

 

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