EGN invites you to join EGN Global Webinar: Survive and thrive in the age of global cultural collision by Steven McGinnes (Virtual)
Date and Time: Thursday, September 29th, 2022 from 3pm – 4pm SGT.
Survive and thrive in the age of global cultural collision
This session will give you an understanding of why these differences exist, when and where they impact the most, and how this knowledge can improve your global interactions, decisions, and strategies. The world has converged, and it often looks the same. From San Francisco to Shanghai, Mumbai to Manchester, you will see familiar brands of laptops, T-shirts, coffee bars, and movies – but don’t be fooled. The surface similarities whether viewed on the ground or through a laptop, are just a gloss over the deep differences. Understanding those differences is how you will survive and thrive in the age of global cultural collision.
The world has changed – and it’s not changing back. 15 years of expected macro communication and social shifts happened in 2021. Technology has enabled instantaneous, global engagement, and cultural and social shifts have created an expectation of barrier-free personal and business connectivity for everyone. Complete, unimpaired, unqualified, unedited cross geography and cross-cultural interaction.Suddenly you, and everyone in your organization can, and do, talk to everyone, everywhere.Proximity is no longer an advantage, so distance is no longer a barrier. Every individual and business in the world are a competitor or an opportunity.
The world is more interconnected and interdependent than ever before, but global cultures remain fundamentally very different in terms of their values, vision, and priorities – and they often don’t understand each other. Or even know the differences exist.The cultural minefield is not navigated by knowing how to hand out business cards or where you should sit. But by being aware of these deep misalignments. 80% of CEOs believe their future growth should be outside of their home market, but that a lack of cross-cultural understanding will hold them back. 60% of international business merger failures are attributed to cultural misunderstanding.
About Steven McGinnes
Meet Steven McGinnes writer, thought leader, and business and brand veteran. Steve draws on 20 years of first-hand international experience, his work with the world’s biggest brands, time leading multi million-dollar businesses, and research, interviews, and insights from his critically acclaimed book, ‘Surfing the Asian Wave’ (published by Marshal Cavendish), to deliver actionable and engaging insights, you can immediately apply to your life and work. Helping you to successfully navigate the new interconnected world, to thrive personally and in business.
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