Market research: Cultural Insights & Ethnography
12/08/2022
Regional Virtual Event
Date/Time: 12/08/2022
from 03.00PM - 05.00PM
Market research: Cultural Insights & Ethnography
zoom

EGN Invites you to join EGN Regional Virtual Event: Market research: Cultural Insights & Ethnography by Carl Geraghty

Market research: Cultural Insights & Ethnography by Carl Geraghty

Trying to understand consumers through online surveys and focus groups rarely tells the full story, as we miss out on all the things that make people tick as individuals. Unlocking cultural insights through ethnography is crucial, and involves three distinct stages: Macro trend evaluation, Semiotic interpretation and Immersions, to unlock why people do what they do and what exactly it is that influences them. Join the session to understand more about how ethnography works, and how it can benefit your business

About the speaker: Carl Geraghty

Carl Geraghty has been working in research since before Broadband was invented, and devotes his time to having deep conversations with consumers, to unlock the mysteries of consumer behaviour, so that you don’t have to. Based in Singapore, he has worked in all global markets and bases his findings on what makes cultures similar (harder to reveal) rather than what makes them different (much more obvious).

Agenda
03.00 PM: Networking/ Registration
03.30 PM: Webinar start. EGN introductions and speaker introduction
03.35 PM: Topic of the day
04.35 PM: Q & A and key takeaways
04.55 PM: Meeting end

About EGN 
As a business networking organization, our main value proposition is in the creation of authentic business relationships via networking events and peer group meetings. The business successes garnered from the networking opportunities created have been invaluable to our more than 600+ members across Singapore

Fill in the below form if you are interested in becoming a member of EGN Singapore and get access to this event

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Fill in the below form if you are interested in becoming a member of EGN Indonesia and get access to this event

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